Follow your customer: The need for authentic and visual content
The only constant is change. Change is the only guarantee in this world. In business, we either change along with the market, or we become irrelevant. Change is one of the few guarantees we face in...
View ArticleNew stats: December holiday shoppers rely heavily on reviews, mobile
It’s no surprise that the end-of-year holidays see the highest review usage consistently each year. Not only is November to December the biggest shopping season of the year, but reviews are uniquely...
View ArticleAuthentic brands will triumph
The enormous selling power of reviews disappears if consumers don’t trust them – even if they are completely authentic. Unfortunately, 70% of consumers have questioned the trustworthiness of reviews...
View ArticleConsumers define the moment of truth
People don’t distinguish between channels. Whether they’re browsing a brand site at home or checking reviews on their phone in the store aisle, consumers see it all as simply “shopping.” The moment of...
View ArticlePower to the people! Exploring the current state of online reviews
We talk a lot about reviews for good reasons. They are an extremely powerful influence on the consumer journey. In fact, our research has found that 71% of people read consumer reviews before making a...
View Article10 user-generated content myths you’re falling for
What does customer loyalty mean to your brand? User-generated content (UGC), ratings & reviews, and word-of-mouth all reflect the basic human habit of trying to understand whether we should have...
View ArticleLearn to use social insights to drive innovation
Big data gathered through social and other sources are full of insights and trends to help businesses make smarter choices in a rapidly changing market. The most predictive content for what’s coming...
View ArticleWhy banks need user-generated content in their marketing
When did celebrities become the default spokesperson for the banking industry? Every credit card or mutual fund commercial I see features a person from television or film. There is even a Buzz...
View ArticleDigital goldmine: Using data to strike it rich with consumers
In a recent video “open letter,” Fast Company’s Jason Feifer issued a challenge to Facebook: “I will give you all of the data you want about me…and, in return, I want a screen full of ads that I...
View ArticleA day in the life of user-generated content
If you are like most shoppers, you probably read online reviews or search social media to learn about a product before you purchase. Maybe you were researching your TV, the new restaurant down the...
View ArticleReviewing the DMV: Why all organizations benefit from customer feedback
Remember what it was like to shop without the aid of ratings and reviews? Maybe you had a past experience that guided your next purchase. Or, if you were lucky enough, maybe you had a friend or family...
View ArticleGet on consumer’s nice list by following these 5 holiday trends
Forget everything you think you know about holiday shoppers. The holiday season is well underway and we are already seeing changes to traditional holiday shopping behavior. A new blend of mobile...
View ArticleThe top 10 Bazaarvoice blogs of 2014, part 2
For our final blog post of 2014, we are counting down the top posts of the year. You can read part one, with posts number six through 10, here. See you next year! 5. A day in the life of user-generated...
View ArticleHow free in-flight Wi-Fi changed the way I think about content delivery
“How was your flight?” normally ranks near the bottom of the list of questions likely to invite an interesting answer?” But my friend surprised me a few weeks ago with her response, which was, against...
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